THE DEMAND AUDIT
WHERE IS YOUR HOME
LEAKING DEMAND?
A strong property can still underperform when the conditions surrounding the sale create friction, weaken positioning, or fail to generate urgency.
This short diagnostic examines five areas that influence how buyers perceive and respond to a property:
Digital First Impression
Friction
Positioning
Price Architecture
Scarcity
Approximately 3–5 minutes.
01
DIGITAL FIRST IMPRESSION
Select one answer
If a qualified buyer encountered your home on a smartphone beside competing listings, how likely is the first image to make them stop and open it?
Think about the presentation you have now—or the presentation you are planning to use.